ADVERTISEMENT COMPARISONS

NIKE-FIND YOUR GREATNESS

• http://m.youtube.com/watch?v=LsXRj89cWa0
• Language: encouraging
• Image: heavyset boy jogging, meant to make you feel determined
• Music: none
• Emotion: perseverance, determination

NIKE-FIND YOUR GREATNESS

• Perceived Value: Nike wants you to get fit
• Real Value: buying our products makes getting in shape more motivating
• Persuasion: makes you feel guilty for not getting active
• Claim: Nike ads make us feel like we need to train better, and more often

NIKE MERCURIAL

• Language: Spanish, not many words
• Image: Tennis player vs. Soccer player
• Music: exciting, peppy
• Emotions: intensity, humor

NIKE MERCURIAL

• Perceived Value: These cleats make you really good at soccer
• Real Value: These cleats are high quality
• Persuasion: Celebrity Appeal, irony
• Claim: Nike's cleats can improve your speed and overall soccer skill.