Advertising and Consumerism

Advertising

• Is a form of marketing communication used to promote or sell something, usually a business's product or service.

Types of advertising

• Television/Radio
• Online
• Press
• Outdoor

Consumerism

• We identify ourselves with the products we buy. Consumerism goes beyond the idea that our brands are symbols of who we are. Consumerism means our products aren’t just things we wear to make statements. They are us; they incarnate the way we think and act. (John Kenneth Baudrillard)

Consumerism provokes the following questions:

• Does advertising create desires?
• Do advertisers have a responsibility to restrain their power?
• Should there be different rules for advertising aimed at children?
• Is advertising too intrusive in our lives?

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