Advertising Art Director
Published on Nov 26, 2015
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PRESENTATION OUTLINE
Advertising Art Director
Photo by MIAD Communication Design
Advertising Art Directors also known as the "Creatives" are responsible for creating visual materials for various medias such as television, posters, and billboards.
Photo by Stuck in Customs
responsibilities
- Producing sketches for storyboards (tv) or roughs (prints)
- Communicating with copywriter to generate ideas and concepts
- Presenting new ideas to clients
- Working closely with photographers and artists
- Working with editors to oversee the finished product
required Skills
- Strong understanding in typography, photography, digital media,and printing
- Excellent interpersonal and communication skills
- High interests in fashion, social and cultural trends
- Must be a team player and be detailed oriented
- Proficient in Adobe Suite programs
education/experience
- Bachelor's degree in graphic design is preferred
- Strong portfolio of art and design work
- Some advertising agencies may require a IPA Foundation Certificate
- Taking additional art or design courses may be necessary
- Several years of working experience in advertising agency
Sara Rotman
The "Boss Lady" of MODGo and an influential figure in advertising industry
Advertising Art Directors work at design firms or as freelancers.
Photo by Roberto Baibich
Top Advertising Agencies in the bay area
- AKQA
- Goodby, Silverstein & Partners
- Venables Bell and Partners
- Butler, Shine, Stern & Partners LLC
- Razorfish
High paying cities for advertising art directors
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Professional groups
- American Association of Advertising Agencies (aaaa.org)
- American Advertising Federation (aaf.org)
- Art Directors Club (abcglobal.org)
- Graphic Artists Guild (graphicartistsguild.org)
