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advertising, public relations, sales promotion

Published on Nov 18, 2015

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PRESENTATION OUTLINE

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  • ADVERTISING
  • PUBLIC RELATIONS
  • SALES PROMOTION
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2.

ADVERTISING

  • - Used to motivate people in
  • patronize a certain product
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  • - Any paid form of non-
  • personal presentation
  • and promotion of ideas,
  • goods or services, by an
  • identified sponsor
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4.

WHY MUST A FIRM ADVERTISE?

  • Creates awareness
  • Strengthens attitudes
  • Leads to action
5.

FACTORS TO DETERMINE ADVERTISABILITY

  • Primary demand
  • Buying motives
  • Hidden qualities
  • Differential advantage
  • Money
6.

TYPES OF ADVERTISERS

  • 1. Producers of consumer goods,
  • industrial goods, and services
  • 2. Middlemen
  • 3. Non-profit organizations
7.

TYPES OF ADVERTISEMENTS

  • Product advertisement
  • Pioneer advertisement
  • Competitive advertisement
  • Comperative advertisement
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  • Institutional adverstisement
  • Trade advertisement
  • Cooperative advertisement
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TYPES OF ADVERTISING MEDIA

  • Newspapers
  • Consumer magazines
  • Radio
  • Television
  • Outdoor ad
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  • Direct mail
  • Cable TV
  • Yellow pages
  • Transit
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  • Point-of-purchase
  • Internet
  • Cellphones
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PUBLIC RELATIONS

  • - Form of promotions, not paid
  • for, and whose sponsor is
  • not identified
  • - The deliberate attempt to manage
  • the public's perception of a subject.
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  • - The management of a product
  • or brand related communications
  • between the firm and general
  • public
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2 COMPONENTS OF PUBLIC RELATIONS

  • Publicity
  • Public affairs
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2 TYPES OF PUBLIC AFFAIRS

  • Lobbying
  • Community involvement
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SALES PROMOTION

  • - Short term inducement of
  • value offered to arouse
  • interest in buying a good
  • or a service
17.

SALES PROMOTION OBJECTIVES

  • To identify and attract new costumers
  • To introduce a new product
  • To increase the total #s of users
  • To encourage greater usage among users
  • To educate costumers regarding the product improvement
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  • To bring more customers into retail stores
  • To stabilize a fluctuating sales pattern
  • To increase reseller inventories
  • To combat competitor's marketing efforts
  • To obtain better shelf-space and displays
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SALES PROMOTION METHODS

  • Consumer sales promotion
  • Trade sales promotion

Alyssa Sacdalan