ADVERTISING TECHNIQUES PROJECT

APPEALS TO REASON, NEED, AND INTEREST 1

• Snuggie ad
• https://m.youtube.com/watch?v=2xZp-GLMMJ0
• Shows the audience how the snuggle can be used and situations where they would be convenient.

APPEALS TO REASON, NEED, AND INTEREST 2

• Life Alert ad
• https://m.youtube.com/watch?v=O5lJyw_VmHw
• Shows a situation where a senior could be in danger and offers a solution to prevent it.

APPEALS TO REASON, NEED, AND INTEREST 3

• George Foreman Grill ad
• https://m.youtube.com/watch?v=26F5wwl8k9E
• Shows the feature of the grill and what it comes with.

APPEALS TO VANITY 1

• White strips ad
• https://m.youtube.com/watch?v=DraGAamJO30
• Two women try the teeth whitening product and prove how they feel better with the white strips.

APPEALS TO VANITY 2

• Snickers Marilyn Monroe ad
• https://m.youtube.com/watch?v=-UyVgaFE8-s
• When Marilyn Monroe is hungry, she is considered ugly until she eats a snickers

APPEALS TO VANITY 3

• Jared Fogle Subway ad
• https://m.youtube.com/watch?v=b5cxL9oCw2k
• The ad show people who feel healthier after eating a diet of Subway

EXAGGERATIONS OF HALF-TRUTHS 1

• Doritos hands off ad
• https://m.youtube.com/watch?v=bptmb0Ygmus
• A child slaps and intimidates his mother's boyfriend for taking his Doritos.

EXAGGERATIONS OF HALF-TRUTHS 2

• Jet.com ad
• https://m.youtube.com/watch?v=KduLwLrXKtU
• People's minds are literally blown when they learn about jet.com

EXAGGERATIONS OR HALF-TRUTHS 3

• Old Spice smell like a man ad
• https://m.youtube.com/watch?v=KduLwLrXKtU
• The ad shows old spice give a person magic powers to be more appealing to a woman

APPEALS TO EMOTIONS 1

• Extra Gum ad
• https://m.youtube.com/watch?v=qOIdI_kZNBU
• Show a scenario where a couple gets married with the help of gum

APPEALS TO EMOTIONS 2

• Android Rock Paper Scissors ad
• https://m.youtube.com/watch?v=UYxpX3N20qU
• This ad promotes friendship among different people and opposes prejudice using rock, paper, and scissors characters

APPEALS TO EMOTIONS 3

• Edeka Christmas ad
• https://m.youtube.com/watch?v=V6-0kYhqoRo
• Show how a family comes together for the sake of their lonely Grandfather.

DESIRE TO CONFIRM 1

• Pokemon 20th Anniversary ad
• https://m.youtube.com/watch?v=2F46tGehnfo
• Shows a number of people playing Pokemon trying to best each other.

DESIRE TO CONFORM 2

• Samsung Gear ad
• https://m.youtube.com/watch?v=DStJCZUlEgY
• Shows a lot of people wearing the Samsung watch and using its features.

DESIRE TO CONFORM 3

• Share a Coke ad
• https://m.youtube.com/watch?v=HUzPwIP9BqE
• Friends share Coke sodas until everyone is drinking Coke.

IDENTIFICATION 1

• Russel Westbrook kickstart ad
• https://m.youtube.com/watch?v=Kb9M9cm43Ek

IDENTIFICATION 2

• Nike Soccer ad
• Features several soccer stars
• https://m.youtube.com/watch?v=Bv09DRd4lsM
• Compares someone who wears Nike gear to several soccer stars.

IDENTIFICATION 3

• Uncle Drew Pepsi ad
• https://m.youtube.com/watch?v=8DnKOc6FISU
• Pepsi shows NBA stars in disguise as old men at a street game to show how one can be better with Pepsi

BRAND NAMES 1

• Progressive Family Night ad
• https://m.youtube.com/watch?v=g5fNnO9r9r8
• A family of the same person, the progressive mascot, advertises the company products.

BRAND NAMES 2

• Disney Parks ad
• https://m.youtube.com/watch?v=4i285-yLb9o
• The ad shows Disney balloons floating around some people as reminders of the fun at Disney

BRAND NAMES 3

• Dunk to end all dunks Jordan ad
• https://m.youtube.com/watch?v=xmPJlMajVi4
• Blake Griffin and Marvin the Martian have a dunk contest while Jordan shoes affect the outcome.