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Slide Notes

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Published on Nov 19, 2015

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PRESENTATION OUTLINE

Milano is passion

hospitality, style, food: this is Airbnb's Italy
Photo by Bert Kaufmann

THREE ASPECTS LINKED TOGETHER

What Airbnb could do in anticipation?

  • Locations guide
  • Thematic journey by food, design and fashion experts
  • Foundation of a "chef" hosts community
  • Video teaser reporting milanese lifestyle, cuisine, spots

Locations guide

City of Milan's districts partition
Photo by nathanh100

Where can I find the best brioche and the creamiest cappuccino in the district?

Who are the most interesting chefs, which the most good pizzerias, the affordable and delicious trattorias, the best places to have lunch and dinner?

Where are the coolest bars to order creative cocktails, attending a gig or a djset?

Locations guide

  • Creation of "breakfast","lunch&dinner","cocktail" sections
  • Linkup of specific icons (for instance brioche, pasta, moon)
  • Suggestions partition based on pricing or budget: low, medium, high
  • But that's not all!

Getting more local!

  • Where do milanese people go shopping?
  • What are the not-to-miss markets?
  • And shops which sell best italian design?
  • How do milanese people live and eat?

We ask a designer, a food icon, a fashion expert, a design pro to create a journey, exploring the best shops and secret addresses to satisfy the most curious and Made in Italy fanatic visitor

Why not live as a local?

Why not eat with them?
Photo by spaceodissey

Eat at a local

Food keep people together. "Chef" badge for cooking at home hosts
Photo by Fon-tina

Willing to cook for, or with, their guests hosts selection. Payment as usual on Airbnb or special "chef token" given to use them for further Airbnb reservations.
Are you ready?

Aren't you satisfied yet?

Try something to feel you even more local...

What about finding out more thanks to Vine videos relating flashes about best mixologists, chefs, designers, sellers, craftmen in Milan?

Photo by RLHyde

#belonganywhere evolution possible consequences

  • Increasing Airbnb diffusion in the region
  • Increasing sleeping accomodation request coverage
  • Brand linkage with lively aspects as food and free time
  • Made in Italy relaunching and positive repayment to the region
  • Newborn worthwhile bonds with big and little local enterprises

Love is sharing!

#belonganywhere
Photo by Roberto Trm

Elisa Poli
elisapolix@gmail.com
mob. phone +39 349 0796207