He said himself that he was too cold, unemotional and selfish when building his enterprise
In a RadioTimes interview with Evan Davis, Lord Sugar states 'My big mistake was not recognizing that the early successes were not representative of the way markets normally go.'
He tried making his appearance look less menacing by starring on the show 'The Apprentice' showing affection and playing with toddlers in a Kindergarten - Reflective
He made his own bike when his parents couldn't afford one - Commitment, Creativity