Robicelli started out as a catering chef for many years, but sold cake from her parents house
She was a pastry chef for a time but then she met her husband Matt in 2005
In 2008 they opened a gourmet food and sandwich shop in Brooklyn, a week later the stock market crashed. They struggled to keep business going, eventually closing
In 2013 they opened a restaurant dedicated to their cupcakes and they releases a cook book titled "A love story, with cupcakes"robicelli received the star of Brooklyn for her charity and contributions