American Podcasting Corporation is a network of podcasts. It is a start up podcast company that plans to have 3 shows within the first year and reach thousands of viewers.

The problem is boredom and lack of education among people. Many people are on the road driving without any entertainment.

The solution is giving podcasts that are entertaining and educational to people.

Earning profit will come from advertising and bringing in lots of customers. Bringing in lots of customers and getting them interested is very important. Once there interested, it is easier to make profit.

Advertising and merchandising can be done by selling T-shirts with podcast logo on it. By doing this, they will be making money. Also, it would advertise their company because many people will be wearing their logo.