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Amsterdam Theatreschool

Published on Nov 18, 2015

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

EXPLORING CREATIVE ENTERPRISE

AMSTERDAM THEATERSCHOOL, FEBRUARY 2014
2.

SOME GROUNDRULES

  • Name tags;
  • Commit to getting beyond our comfort zones;
  • Abandon hope;
  • No apologies;
  • No self-censorship.....
3.

AND....LET'S PUT LAME IDEAS OUT OF THEIR MISERY

4.

DISCLAIMER

  • a flexible toolkit, NOT the "must do" solutions;
  • attribution where possible & helpful;
  • there are no magic wands;
  • some conversations aren't yet underway.
5.

POSITIONING STATEMENT

  • [our idea] is a [what?]
  • that [does what?]
  • for [who?]
  • so they can [do what for themselves?]
  • [when?]
Photo by quinn.anya
6.

ECHO TEST

Choose a form of words that makes your idea stick
7.

PHOTOCOPY TEST

How is your idea unique?
8.

PEACOCK TEST

Avoid over-inflated hyperbole that you can't back up
9.

TABLOID JOURNALIST TEST

Make your Idea comprehensible to 'everyone'
10.

HORIZON SCANNING

& ENGINEERING YOUR OWN LUCK
Photo by JD Hancock
11.

TIME MONEY SCOPE

THE PROJECT MANAGEMENT TRIANGLE
Photo by Tax Credits
12.

DOUBLE DIAMOND MODEL

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15.

THE BUSINESS MODEL CANVAS

16.

COMMIT TO, & LIVE, THE JOURNEY

YOUR VALUES WILL BE EVIDENT IN WHAT YOU DO
17.

MINIMUM VIABLE PROPOSITION (MVP)

WHAT'S THE SMALLEST, CHEAPEST WAY YOU CAN DEMONSTRATE VIABILITY?
Photo by hyakuhei
18.

HOXTON STORY (2005)

HOW MIGHT WE HAVE INCREASED AUDIENCES & APPLIED "THE LONG TAIL"?
19.

THE EFFECTUATION PROCESS

20.

PATCHWORK QUILT

USE EXISTING MEANS RATHER THAN DISCOVER NEW APPROACHES
21.

AFFORDABLE LOSS

ESTABLISH THIS, RATHER THAN CALCULATE EXPECTED RETURNS
22.

BIRD IN HAND

NEGOTIATE WITH THOSE WHO WILL COMMIT TO ESTABLISH YOUR GOALS
23.

LEMONADE

TURN SURPRISES INTO OPPORTUNITIES RATHER THAN OVERCOMING THEM
24.

PILOT IN THE PLANE

RECOGNISE PEOPLE ARE THE PRIME DRIVER OF OPPORTUNITY
Photo by PeterThoeny
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27.

WHERE'S THE ART IN ALL THIS?

28.

BALANCE APPROACH

"Cash cows"; "robbing Peter to pay Paul"; etc.
29.

HYBRID APPROACH

Synthesising artistic & business activity in new ways
30.

NITIN SAWNHEY

Majority income from composing music for computer games
31.

JR

MAINTAINING A PRINT STUDIO ALONGSIDE FREE PUBLIC ART PROGRAMMES
32.

THEASTER GATES

CERAMIST & URBAN PLANNER: "THESE ARE ALL JUST TOOLS"
33.

PUNCHDRUNK

RESTAURANTS & TRAVEL AGENCIES FROM IMMERSIVE THEATRE
34.

THANKS!

@timj0nes
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Tim Jones

http://about.me/timj0nes