THE ANSWER SHOULD BE OBVIOUS TO YOUR SITE VISITORS
The answer to "Who Are You?" should be immediately obvious when visitors reach your home page. Your logo should be the first [or at least second] thing they see.
What information is here? To ensure your site visitors have a pleasant visit, the main menu hierarchy should be a road map to your site's content making the information easy to find.
What sets you apart? The uniqueness of your business, product or service should be evident throughout the website. Refer to your style guide so that colors, fonts, graphical elements, etc. are cohesive. This is a good way to help build a "brand".
What do I do next? The next step or action you want your visitor to take or do. Guide them through the process, whether it be a sign-up newsletter form, download a guide, etc. Ensure you have a clear CTA (call-to-action).
Set your business up for success by allowing the Envisager Studio Website Design team create an innovative and professional web site. Our team is standing by: (858) 874-6528.