Appeals
Published on Nov 20, 2015
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PRESENTATION OUTLINE
IDENTIFYING RHETORICAL STRATEGIES:
LOGOS, PATHOS, AND ETHOS
LOG0S:
LOGIC
Untitled Slide
EXPLANATION
- The advertisement gives you statistics.
- This makes it logos because of its statistics.
- Statistics:The average person smokes 5000 cigarettes a year.
PATHOS:
EMOTION
Untitled Slide
EXPLANATION
- It causes an emotional reaction .
- This reaction makes it pathos .
- The emotion is sadness because of the starvation.
ETHOS:
ETHICS AND CREDIBILITY
Untitled Slide
EXPLANATION
- The advertisement is supported by a NBA player.
- This makes it ethos.
- Derrick Rose has creditability in basketball so it makes his shoe more desirable.
