Arlene Teck
Published on Nov 20, 2015
My Name is Arlene Teck
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PRESENTATION OUTLINE
My overview
- Live in New York City – Named VIAGRA
- 22 years of experience naming pharmaceutical products
- Work at ixxéo healthcare – find me at www.ixxeo.com
- Attended Montclair High School
- BA in Cognitive Psychology, Creativity from Cornell University
Photo by rishibando
My Story
- ixxéo healthcare – Creative Director, Name Development – 2006 – Current
- Venture Association NJ – Member/Sponsor, KickButt Branding – 2000 – Current
- Interbrand Wood Healthcare – Freelancer, Creative Services – 2001 – 2007
- Wood Worldwide – Creative Freelancer – 1999 – 2001
- Wood Worldwide – Creative Services/Market Intelligence – 1995 – 1999
ixxéo healthcare
• Creative Director, Name Development
2006 — Current
ixxéo healthcare is an innovative, full-service brand development consultancy dedicated to the pharmaceutical, health care and biotechnology industries.
Ixxéo delivers global brand names optimized for superior marketing appeal and legal and regulatory viability. The company mobilizes key performers who combine years of branding experience and a European background with American branding savvy. Ixxéo offers an innovative Name Engineering model based on Darwinian principles of evolutionary science, and a unique Name Safety model built on name-product correlations.
The company is headquartered in Geneva, Switzerland
Venture Association NJ •
Member/Sponsor – KickButt Branding
2000 — Current
Promotes entrepreneurial efforts by bringing together entrepreneurs, investors, service providers and job seekers
Interbrand Wood Healthcare
• Freelancer – Creative Services
2001 — 2007
Wood Worldwide
• Creative Freelancer
1999 — 2001
Brand name development, healthcare products and services
Wood Worldwide
• Senior Consultant, Creative Services and Market Intelligence
1995 — 1999
David Wood Associates, (precursor to Wood Worldwide, precursor to Interbrand Wood Healthcare)
• Vice President, Creative Services
1993 — 1995
Edward de Bono School of Thinking
• thinker
1980 — 1982
Montclair High School •
1959 — 1961
• Creative Director, Name Development
2006 — Current
ixxéo healthcare is an innovative, full-service brand development consultancy dedicated to the pharmaceutical, health care and biotechnology industries.
Ixxéo delivers global brand names optimized for superior marketing appeal and legal and regulatory viability. The company mobilizes key performers who combine years of branding experience and a European background with American branding savvy. Ixxéo offers an innovative Name Engineering model based on Darwinian principles of evolutionary science, and a unique Name Safety model built on name-product correlations.
The company is headquartered in Geneva, Switzerland
Venture Association NJ •
Member/Sponsor – KickButt Branding
2000 — Current
Promotes entrepreneurial efforts by bringing together entrepreneurs, investors, service providers and job seekers
Interbrand Wood Healthcare
• Freelancer – Creative Services
2001 — 2007
Wood Worldwide
• Creative Freelancer
1999 — 2001
Brand name development, healthcare products and services
Wood Worldwide
• Senior Consultant, Creative Services and Market Intelligence
1995 — 1999
David Wood Associates, (precursor to Wood Worldwide, precursor to Interbrand Wood Healthcare)
• Vice President, Creative Services
1993 — 1995
Edward de Bono School of Thinking
• thinker
1980 — 1982
Montclair High School •
1959 — 1961
Photo by satyamjoshi
My story
- David Wood Associates – Vice President, Creative Services – 1993 – 1995
- Edward de Bono School of Thinking – Lateral Thinker – 1980 – 1982
- Automotive Business Consultants – Marketer, Entrepreneur – 1969 – 1979
- Cornell University – BA, Cognitive Psychology, Creativity – 1961 – 1965
- Montclair High School, Art-English – 1959 – 1961
ixxéo healthcare
• Creative Director, Name Development
2006 — Current
ixxéo healthcare is an innovative, full-service brand development consultancy dedicated to the pharmaceutical, health care and biotechnology industries.
Ixxéo delivers global brand names optimized for superior marketing appeal and legal and regulatory viability. The company mobilizes key performers who combine years of branding experience and a European background with American branding savvy. Ixxéo offers an innovative Name Engineering model based on Darwinian principles of evolutionary science, and a unique Name Safety model built on name-product correlations.
The company is headquartered in Geneva, Switzerland
Venture Association NJ •
Member/Sponsor – KickButt Branding
2000 — Current
Promotes entrepreneurial efforts by bringing together entrepreneurs, investors, service providers and job seekers
Interbrand Wood Healthcare
• Freelancer – Creative Services
2001 — 2007
Wood Worldwide
• Creative Freelancer
1999 — 2001
Brand name development, healthcare products and services
Wood Worldwide
• Senior Consultant, Creative Services and Market Intelligence
1995 — 1999
David Wood Associates, (precursor to Wood Worldwide, precursor to Interbrand Wood Healthcare)
• Vice President, Creative Services
1993 — 1995
Edward de Bono School of Thinking
• thinker
1980 — 1982
Montclair High School •
1959 — 1961
• Creative Director, Name Development
2006 — Current
ixxéo healthcare is an innovative, full-service brand development consultancy dedicated to the pharmaceutical, health care and biotechnology industries.
Ixxéo delivers global brand names optimized for superior marketing appeal and legal and regulatory viability. The company mobilizes key performers who combine years of branding experience and a European background with American branding savvy. Ixxéo offers an innovative Name Engineering model based on Darwinian principles of evolutionary science, and a unique Name Safety model built on name-product correlations.
The company is headquartered in Geneva, Switzerland
Venture Association NJ •
Member/Sponsor – KickButt Branding
2000 — Current
Promotes entrepreneurial efforts by bringing together entrepreneurs, investors, service providers and job seekers
Interbrand Wood Healthcare
• Freelancer – Creative Services
2001 — 2007
Wood Worldwide
• Creative Freelancer
1999 — 2001
Brand name development, healthcare products and services
Wood Worldwide
• Senior Consultant, Creative Services and Market Intelligence
1995 — 1999
David Wood Associates, (precursor to Wood Worldwide, precursor to Interbrand Wood Healthcare)
• Vice President, Creative Services
1993 — 1995
Edward de Bono School of Thinking
• thinker
1980 — 1982
Montclair High School •
1959 — 1961
Photo by colinlogan
