October 7th 1959 was a film about the great wall of China. The film was called "Behind the great wall" directed by Carlos Lizzani. Its an Italian documentary based on Red China. AromaRama was their to send scent through the air-conditionings of the theatre.
AromaRama is a process to make the theatre have scent. So that the audience can get a taste of what they are smelling. Instead of just hearing and seeing the film the audience will also be able to smell the scenes.