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Art Deco

Published on Nov 18, 2015

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PRESENTATION OUTLINE

ART DECO

ASSERTIVELY MODERN GEOMETRIC GRANDEUR WWI-WWII

Architecture Case Study: Chrysler Building

  • Bold Lines, Striking Detail, A Celebration of Glass and Concrete
  • Chrysler Architect:William van Alen
  • Local Art Deco Architecture: the Golden Gate Bridge, Coit Tower, Cliff House, Castro Theatre, SF Maritime Museum, The Paramount in Oakland
  • Names to Know: Henri Sauvage, Kurt Vonnegut Sr., Auguste Perret
Photo by Bobcatnorth

Materials Design Case Study: Hiawatha Line

  • Streamline Moderne: Sleek, Chrome, and Built to Look Good
  • Examples: Vintage Cars, Ocean liners, Planes, and Trains
  • Famous Artists: Raymond Loewy, Walter Dorwin Teague, Gilbert Rohde, Norman Bel Geddes
  • Streamline Moderne Rejects Art Nouveau Completely

Graphic Design

  • Zigzags, Symmetry, Clean Colors, Sunbursts, Ornate Fonts, and Use of Lines to Accent and Differentiate. Imposing or Romantic Subjects.
  • Art Deco Graphic Design Today: Most Illustrated Postcards, Many Movie Posters, and some Book Cover Art. Logos!
  • Famous Artists: Robert Bonfils, A.M. Cassandre, Michael Kungl, Joseph Binder

Artist Spotlight: irving Morrow

  • Who: Architect of Golden Gate Bridge
  • What: Morrow designed the arches and decoration that make the Golden Gate Bridge so beloved.
  • Other Notable Works: World's Fair at Treasure Island

ARTIST SPOTLIGHT: A.M. CASSANDRE

  • Who: French Advertising Designer who Designed Works such as Nord Express.
  • A.M. Cassandre (a.k.a. Adolphe Mouron) pioneered several Art Deco elements and invented new fonts as he designed some of the most successful advertisements ever.
  • Other Notable Works: Pivolo Aperitif, Normandie, Dubonnet,

WORKS CITED