SALES AND EVENTS MANAGER

MY EXPERIENCE

• Hotels and their relationships with agencies
• Implementing this tactic in restaurants. Affect on GP
• 3+ years with LV
• Demand for unique venues
• Building relationships with agents and corporates

TACTICS TO EMPLOY

• Contact key agencies and corporates
• Offer attractive commission as room hire
• Entertain alongside hotel sales managers
• Database of upcoming conferences to Manchester. Via Manchester central and Marketing Manchester
• 24 hour turn around on proposals

TOOLS REQUIRED

• Proposal documents
• Pre-agreed costs: menu's drinks packages
• Ability to bill back / contracts
• Promotional merchandise
• Bounce back offers. PA or agent points
• Email signatures - pdr and private hire
• Fact sheets detailing capacities, layout, packages, DDR rate, added value (wifi, av) distance to stations, discounted parking.

WHO TO TARGET

• Key corporates - no commission - no room hire
• Event agencies - See list
• Hotels sales managers to offer added value to fam trips. Interactive element.
• Key organisations, Visit Mcr, Marketing Mcr. Chamber, BNI, JCI,Manchester law society, forever Mcr, pro-Mcr, Downtown in Business
• Key media: The Menu -Cheshire Life, Manchesters Finest, Essential Journal, The Menu -Cheshire Life, Key for the city.

HOW TO REPORT

• Appointment list
• Tracker: confirmed, pipeline, added this week.

COMPETITORS

• Restaurants: Tattu, RBG, Banyan, Quill,
• Hotels: KSTH, Gotham, Innside, Townhouse

USP'S

• 2 private dining rooms
• 12,000 square foot
• Private bar
• Central location