arun excello

ADVANTAGE ARUN EXCELLO

• Temple Green is a well established condominium  
• A new buyer starts with number of advantages
• 140 acres, 1600 plus houses, school , supermarket
• its like running a race from the middle !
• the campaign would be  " Advantage Arun Excello"

advantage

ADVANTAGE ARUN EXCELLO

Numbers

NUMBers

• This route uses the numbers 
• Arun excello temple green la veedu vanga poreengala
• ettanavadu veedu
• one says 1503 and other 1555 and this goes on 
• finish with Maddy saying the facts

numbers

• the next ad would ask
• Arun excello Temple green la veedu vanga poreengala
• Evvalavu
• One would say 18 and the other 25 other 40 etc
• Finish with Maddy saying facts 

ADvantage

• Here in the thinking ad we show a kid waiting to jump into the pool
• Maddy talks of " yoseekareengala " and then gives hard facts 
• finally we see the kid jumping into the pool where maddy is waiting 
• In stretching we see a kid jumping to get a fruit
• the kid is not able to and maddy begins talk about the budgets

advantage

• And how Arun Excello offers different houses for different budgets 
• you see the kid pluck the fruit in the long shot you see its maddy
• who is helping the kid by lifting him
• confident would have a kid going around his cycle 
• kid rings the bell 

ADVANTAGE

• touches the tyre etc looking doubtful
• Maddy talks of return on investment
• carpet area and talks how it makes sense to invest 
• in Arun excello
• you see the kid driving off in the cycle helped by maddy 

ungal illam

ungal illam

• This has three ad campaign based on the ungal illam theme
• You have a kid sleeping on bed and the super reads " illam"
• Next you have  kid sleeping on mother's lap .super reads "ungal Illam"
• The same treatment for  a girl listening to music and vegetables from your 
• own garden