AS GRAPHIC COMMUNICATION

INSTRUCTIONS

• Choose ONE starting point from the booklet
• 9 weeks to prepare
• Supervised 5 hour exam
• Prep work used to create a practical outcome(s)
• No teacher support will be provided in the exam

ASSESSMENT

• AO1 - analysis of exiting illustrators/products
• AO2 - experimenting and developing ideas
• AO3 - record project ideas and primary research
• AO4 - practical item(s)

DEADLINES...
PRIMARY RESEARCH (2)- Monday 23rd March
SECONDARY RESEARCH (3.5)- x2 illustrator studies Monday 13th April, existing products Wednesday 15th March
IDEA DEVELOPMENT (3.5)Thursday 7th May - Inc. final designs and manufacturing plan
PRACTICAL EXAM FRIDAY 8th MAY

SUGGESTED STARTING POINTS

• Postcard
• Tools
• Eyes
• Woodland
• Baking

POSTCARDS?

• Theme based
• Brand based
• Location based
• Promotional
• Greetings

TOOLS?

• Art equipment
• Man tools, DIY, health
• Beauty/hair/medical products
• Gardening
• Kitchen

EYES...

• Opticians, reading glasses
• Looking through e eyes of...?
• Eye beauty products
• Character eye illustrations
• Branding based around the eye?

WOODLAND?

• Product used in this location
• Promotiomn for a location
• Eco range of products
• Branding based on a woodland theme
• Links to creatures found in a woodland

BAKING?

• Themed baking pack
• Packaged products used when baking
• Branding for a bakery
• Recipe cards/book for baking
• Calendar with illustrations & recipies

Consider possible ideas, first thoughts, definitions, inspirations and lines of enquiry and collect inspirational images to help get you inspired.

TASK 1 - GET "INSPIRED" (30 MINS)

TASK 2 - MINDMAP (15 MINS)

TASK 3 - DESIGN BRIEF (5 MINS)

TASK 4 - PRIMARY RESEARCH (2 WEEKS)

Personal observations:
- Collate a wide variety of photographs/sketches of objects/places related to your theme and select the best 20 photos/sketches for presentation.
- Use a range of media to produce at least 2 well observed drawings/studies of your top 2 photos
- Explain what you have gained from carrying out the observational work and how it may inspire your final product

PRIMARY CHECKLIST

TASK 5 - SECONDARY RESEARCH (3.5 WEEKS)

Part 1:
- Research 2 relevant artists/designers/illustrators and analyse their work
- Carry out an in-depth analysis of 1 piece of work from each artist and USE SIMILAR materials to recreate each piece
- Explain what you have gained from doing the reproductions
- Analysis should should be insightful not just factual. Show critical and analytical understanding.

Part 2:
- Collect a wide variety of images of inspirational products linked to your design brief to support you in developing your own ideas

- Present alongside your thoughts on how each product is inspirational

Untitled Slide

TASK 7 - DEVELOPMENT OF IDEAS (3.5 WEEKS)

- Experiment, develop and refine your ideas remembering to link each to the artists you have studied, primary observation photos/sketches and existing products
- Sketch possible ideas for logos, typography, layout and the final product(s)
- Model construction techniques if required

Extension 1:
- Produce a fully coloured final design(s) to clarify what your expected outcome(s) will look like
- Annotate to explain:
1. Why you have chosen your final design
2, How it meets your brief
3. Materials
4. Construction methods
5. How it/they link to your primary and secondary research

Extension 2:
Produce a 10 (each 30 mins) part plan which offers timings for each of the major manufacturing steps within the 5 hour exam
Be sure to include:
- Expected outcome
- Timings
- Materials
- Equipment

THE 5 HR LIVE EXAM

In 5 hours, complete the making of a high quality product(s) which meets the demands of your brief, makes a clear link to your primary research photos, existing products and chosen illustrators and is commercially viable

JOB DONE!