Ask the Gerontologist

Published on Nov 20, 2015

Marketing Excellence to Families Touched by Memory Loss.

PRESENTATION OUTLINE

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Ask the Gerontologist

Marketing to Families Touched by Memory Loss
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1. International Trends

2. Near-Future Values

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3. Start Today Guide

1. International Trends

Japan

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5.6 Million

4.6 Million People with Dementia

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Norway

Photo by etnobofin

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The Netherlands

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Thailand

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Australia

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The United States

Photo by arbyreed

The Green House Project

2. Near-Future Values

Photo by MTSOfan

Old Value: Decline

Helping Aging be Less Bad
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New Value: Growth

We grow until we no longer breathe.
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Old Value: Care

Focus on Weakness and Disability

New Value: Wellbeing

Focus on Whole Person and Strengths

Old Value: Biomedical

Memory Loss is a Biomedical Problem
Photo by Susan NYC

New Value: Experiential

Memory Loss is an Experience
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Old Value: Pity

Dementia is the worst disease.

New Value: Normalization

Dementia is a chronic disease.

Old Value: Sameness

Isolation and segregation.

New Value: Integration

Diverse people living life together.
Living at home alone with a spouse or living in a segregated center with people at the same level of disease progression does not give people with dementia the opportunity to experience well-being.

Diversity of abilities, genders, ages, and cultures brings out the best in us as humans.

Coffee shops, theaters, and schools on the same properties as senior living centers along with housing for people with various types of diseases and disabilities along with able bodied people are promising signs.

We can shape our service offerings and messaging to reflect the value of integrating people with dementia into the wider community.

Engagement

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Personalization

Living at home alone with a spouse or living in a segregated center with people at the same level of disease progression does not give people with dementia the opportunity to experience well-being.

Diversity of abilities, genders, ages, and cultures brings out the best in us as humans.

Coffee shops, theaters, and schools on the same properties as senior living centers along with housing for people with various types of diseases and disabilities along with able bodied people are promising signs.

We can shape our service offerings and messaging to reflect the value of integrating people with dementia into the wider community.
Photo by inky

Transparency

Living at home alone with a spouse or living in a segregated center with people at the same level of disease progression does not give people with dementia the opportunity to experience well-being.

Diversity of abilities, genders, ages, and cultures brings out the best in us as humans.

Coffee shops, theaters, and schools on the same properties as senior living centers along with housing for people with various types of diseases and disabilities along with able bodied people are promising signs.

We can shape our service offerings and messaging to reflect the value of integrating people with dementia into the wider community.
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Holistic Experience

Living at home alone with a spouse or living in a segregated center with people at the same level of disease progression does not give people with dementia the opportunity to experience well-being.

Diversity of abilities, genders, ages, and cultures brings out the best in us as humans.

Coffee shops, theaters, and schools on the same properties as senior living centers along with housing for people with various types of diseases and disabilities along with able bodied people are promising signs.

We can shape our service offerings and messaging to reflect the value of integrating people with dementia into the wider community.
Photo by amy.gizienski

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3. Start Today Guide

#1 - Craft

Craft Well-Being Plans

Well-Being

  • Identity
  • Connectedness
  • Security
  • Autonomy
  • Meaning
  • Growth
  • Joy
Photo by Jeff Kubina

#2 - Model

Model Near-Future Values

#3 - Know

Know Thy Resources

Healthcare

Healthcare

  • Home Health
  • Hospice
  • Dementia Clinics
  • Skilled Nursing
  • Neurologist
  • House Call Primary Care Providers
  • Geriatric Psychology Services
  • Alternative Healthcare Options
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Communities

Tour Them!

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Products

PhoneEasy

GPS Shoes

Smartstones

Music and Memories

Memory Boxes

Enhanced Environments

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Education

Education

  • Books
  • Classes
  • Support Groups
  • Night Out Programs
  • How To Guides
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Services

Services

  • Interior Design
  • Downsizing
  • One-on-One Companions
  • Adventure Travel
  • Life Enrichment
  • Day Stay Centers

Services

  • Respite Programs
  • Family Mediators
  • Attorneys
  • Geriatric Case Managers
  • Patient Advocates
  • Transportation Specialists

Spirituality

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Benjamin Surmi, Gerontologist

Executive Director | The Hampton at Salmon Creek

360.619.8554
salmoncreekED@koelschsenior.com

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Benjamin Surmi

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