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AWON

Content

• Our Mission
• Value proposition
• Market segmentation
• Marketing mix (four Ps)
• Microenvironment
• Market Targeting
• SWOT analysis

Our Mission

• The program's goal is to improve the standard of living of the family through their training, developing their skills and gain better income for them.

Value proposition

• Prepare families and trained to acquire hand skills,
• Providing job opportunities for all segments of society who have the ability and desire.
• Can include all ages whether its young or old.

Market segmentation

We serve major cities in the kingdom of Saudi Arabia such as Riyadh , Jeddah , Dammam , Makkah .We support productive families there are areas .We support middle-income and low-income households to improve their resources . We serve productive families starting age of (15years-50years) both gender male and female.

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Marketing mix (four Ps)

(P4)

• Service: Our service is to improve the financial and social conditions of productive families

(P4)

• Price: Our price is free because we are Non-profit organization
• Place: Our office will be located in King Abdullah Bin Abdulaziz Road, Alworood, Riyadh.

(p4)

• Promotion: Our association will be using social media websites and apps .
• we will be cooperating with popular restaurants that are socially responsible

Microenvironment

Supplier

Marketing INTERMEDIARIES

Competitors

Market Targeting

We use local marketing whish mean tailoring brands and promotion to the needs and wants of local customer groups_cities, neighborhoods. So We will provide low income with suitable products and local surroundings to suit our customs and traditions.

SWOT analysis

strength

• support young job seeker.
• increase in country's economy.
• Reduces the incidence of poverty.

weakness

• decrease product quality.
• crowd in charity projects.

opportunity

• expanding and variety sources.
• to become an international charity.

Threat

• they don't have enough support from intermediates.
• failure in projects invested .

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Thank you for listening

• nouf
• rahaf
• methail
• tarfah
• shahad