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Creating a Niche

• Know your Market
• Make your Mark
• Gain Attention
• Stay on the Radar

Know Your Market

Niche Markets are businesses designed to fill a unique or unmet need
Some Examples?
Naturopathic treatments for animals, Soap that removes chlorine from hair, Vegan cupcakes baked with all natural locally sourced ingredients.

Look around and find a service or product you think would be useful.
Design a concept
For example, if you want to open a bakery, look to see what options exist and try to tweak your product to fit any gaps in availability
Other bakeries might offer cakes and pastries So what can you do to stand out?
Gluten free? Ethnic focused recipes? Locally sourced ingredients? Storefront atmosphere?

So, What's a Niche and How do you find one?

Know Your Market:
Market research is the key to succeeding when attempting to capitalize on a niche.

Social media marketing: don't be afraid of the power of a recommendation. Facebook, Twitter and Yelp all serve as a valuable conduit of contact with your customers.

E-mail marketing generates a return on investment higher than any other form of advertizing.
REMEMBER: If they aren't thinking about you, they aren't buying from you.

Figuring out logistics ahead of time can mean a smoother transition to serving a wider audience and seeing greater revenue for your business.

Just because it isn't high tech doesn't mean it isn't still a step up the tech ladder.