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Basic Advertising Concepts

Published on Nov 18, 2015

Basic explanation of advertising

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1.

Basic Advertising Concepts

What is it and how does it work?
Photo by Stuck in Customs
2.

What is advertising?

Media that persuade you to change or continue a behavior
Photo by dkshots
3.

Advertisements want your behavior to

  • be buying their product or service
  • continue buying their product/service
  • have a positive attitude towards them
Photo by Yuya Sekiguchi
4.

How do they do this?

Different types of persuasion
Photo by Loozrboy
5.

Advertisements use

Credibility, Logic, and Emotion to influence you
Photo by laughlin
6.

ADS are everywhere

  • Buses, cars, benches
  • Windows and walls and buildings
  • Signs, billboards, texts, emails, websites
  • Clothes, household items
  • TV, Radio, Movies, Newspapers, Magazines
Photo by ** RCB **
7.

Be careful!

They are ALWAYS trying to influence you!!!!
Photo by N-I-C-O
8.

To analyze them Ask yourself:

  • What do THEY want ME to do?
  • What is THEIR reason for me to do it?
  • Does that reason make sense for ME?
Photo by alykat

Karin Hogen

karinhogen.wikispaces.com