Basic Foreign Market Entry Decisiosn

WHich Markets to Enter

• Long run assessment of nation's profit potential
• Developed/Developing country

When to enter

• First move advantage
• capture sales and market
• move further down experience curve

when to enter

• First Mover Distadvantage
• Pioneer costs
• "learning the rules of the game"

Large SCale of entry

• Large scale is rapid entry into market
• Very Committed
• More likely to capture first mover advantage
• More inflexible, riskier

Small scale of entry

• More flexible, less commited
• Learn the foreign market for good fit
• Limits Risk