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Bauer Media

Published on Nov 23, 2015

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PRESENTATION OUTLINE

Bauer Media

Research

Bauer media is a European media company based in Germany. They don't specialize in any specific type of media, they produce multi-platform media.

Reasons to pick Bauer media

  • It was founded in 1875, they have experience
  • They have lots of music magazines
  • It has a large customer base
  • MOJO and Q are very popular; the company is well known

Reasons not to pick Bauer

  • Doesn't have any Country music magazines
  • Doesn't specialize in music
  • Bauer don't do any magazines for adolescents
  • European company therefore won't be very wide spread