STUDENT-CENTRIC

What Students Want

• Your Scholar doesn't care about what YOU want. They don’t care about YOUR goals, profit, or problems.
• Scholars care about their problems, what they want, and what they are trying to learn.
• Position your strategy, skill, or offering in terms of what the Scholar wants and how your way can aid the Scholar in solving their problem.

What Students Need

• Help your Scholar uncover THEIR needs through probing questions.
• When you can draw out what the Scholar actually needs -instead of just their stated 'want'- you can better serve them and tailor your lessons, resources, offerings, and interventions accordingly.

What Students Hear

• Scholars don’t speak your language. Your education/academic/industry jargon is confusing to them.
• Frame your instruction and your assistance in terms of what problems you are solving. What help you are giving.
• This will require that you forget the acronyms and industry language you may use everyday.

What Students Fear

• Deep down inside, Scholars have some fears. They are afraid of something. More specifically, in many cases, our Scholars are afraid that they CANNOT do something.
• Your assistance, your way, your guidance and your instruction may very well help alleviate those fears.
• Student-Centric means that you speak to those underlining concerns and fears without minimizing or overly crediting them.

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