People often do a Google search. What do they do when they find a website offering the products or services they wish? The open the website, start going through the headers, descriptions, etc. What do many people experience even after staying for minutes on the website? They are unable to find the pricing section. A thought that is natural amongst such people is that why is the website so perplexing. Some may carry on their online surfing. They possibly will get the pricing and will purchase merchandise from the company. Nevertheless, people landing on such a website will feel irritated and disappointed.

And many people will leave the website.

Statistics show that, on average, users take some 50 milliseconds to make a view about a website. This establishes whether they like the concerned website or not and if they will stay or depart.

Chatbots impact this decision. Moreover, chatbots executed right can make leads from website visitors. These leads can become customers and possibly brand ambassadors.

Using chatbots for boosting a website performance

Statistics show that some 56% of shoppers expect to get what they want from a website within three clicks. Moreover, some 72% of shoppers expect a profound understanding of their requirements.

A tool that can achieve both requirements is conversational marketing. With progressively more brick and mortar vendors venturing online, SMS, Chat, and chatbots are helping marketers provide a curated experience. Many thought this was possible via direct engagement.

In s nutshell, it is a technique of interacting with visitors on a website and converting leads with dialogue-driven activities. This inbound advertising technique concentrates on communications with the shoppers.

What conversational marketing does is help build trust, and a case in point of conversational marketing is chatbots, explicitly, website chatbots.

More on chatbots for a website

Several integrations are possible with a chatbot. Examples are CRM, Payment systems, calendars, cloud storage tools, maps, etc.

A great advantage of chatbots is the improved user experience. The reason is that businesses can alter widget colors, fonts, button shapes, and more that align with their brand.

Thus, the best chatbot for a website has quite a few application areas in lead generation, support, and engagement.

After a business decides the precise function of a chatbot, it must determine a place for the chatbot. The Welcome page isn’t necessarily the best place. Usually, a chatbot is required for more intricate processes with possibilities of confusion arising. Two examples are the Demo signup pages and Contact us page.