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Better CSR Communication

Published on Feb 21, 2016

Effective communication helps make it easy to take action.

PRESENTATION OUTLINE

Better CSR Communication

easy ways to make your message pop

Information overload creates inertia

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Two simple rules

  • make it relevant
  • make it simple

Have a few clear messages that are reinforced all the time

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Provide the WHY for your CSR program consistently

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Be clear about what action is needed for good

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Use good design to enable action

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Clear strategy
Simple action
Relative simplicity

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Created by Jonathan Champ
For more:
meaningbusiness.com.au
benojo.com

For more information about improving your CSR communication, visit www.benojo.com or www.meaningbusiness.com.au.

Jonathan Champ is a communication, change and engagement leader.

Benojo is the place to connect, collaborate, volunteer, donate and measure social impact.
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