If that description fits you, don't worry: content marketing doesn’t necessarily mean you’ve got to sit down and get your advice, ideas and information across to your audience by typing words into a computer.
If you’re of the artistic bent, and prefer to communicate your thoughts visually, infographics, illustrations, photos and videos are fantastic types of content to publish on a blog.
Most smartphones have good enough cameras with which you can capture an image or video of behind-the-scenes action at your company, or celebrate a coworkers birthday or other special event to share with your followers.
Schedule a behind-the-scenes or product update once or twice a month, with a caption for your blog, and share it from there with your social media networks.
You can use other smart devices, such and iPad, to take images and video as well.
Use the embed code to post your slide show on your blog.
If you use Keynote or PowerPoint to make a slide show, and upload it to Slideshare, you can not only use their embed code to paste into your blog, but the app also generates a text transcript of your headlines and captions from your slide. Paste into your blog post below your slide show for optimum SEO and discovery.
Use an app like Canva to easily make infographics. You just need to brainstorm and research a bit about the information you want to convey, choose a predetermined layout in Canva, and plug in the information and add images or icons.
Post the infographic to your blog in JPG or PNG format
PNG format will create a larger file, so JPG might be best for your blog. Or, if you use Wordpress, a plug-in such as Embed PDF will enable you to embed a PDF infographic into your blog via Google Docs Viewer.