Blogging 101
Published on Nov 23, 2015
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PRESENTATION OUTLINE
Blogging 101
So you want to start a blog...
About me
Blogging since 2001. Inbound Marketing professional.
First things first...
What do I blog about?
What are Your Clients Asking?
What are people talking about?
Where to begin...
- Pick a name
- Pick a platform
- Make it pretty
Blogger versus Wordpress
Blogger
Google based platform
Blogger
- + Easy to Use
- + Owned by Google
- - Limited Design aspects
Wordpress.com
- User friendly
- Free
- More restrictions than other sites
Self-Hosted Wordpress
- + Monetization upsides
- + Tons of customization options
- - Can be difficult to use
- Not free
No matter what...
Purchase your own domain
It's absolutely worth it.
$10 per year. To brand yourself
Blogging Best Practices
So I have a blog...now what?
Top 5 Blogging Best Practices
- Blog Regularly - set a schedule
- Edit Yo'Self
- Use images!!
- Be Authentic
Blog regularly
Set a schedule. Stick to it. 2-5x per week is ideal
Edit Yo'Self!
(self explanatory)
Use Images
- Make your own (Canva/PicMonkey/Ipiccy)
- Take great photos (smart phones/DSLR)
- Sharing photography is insight into your life
Be Authentic
Be You. Don't copy.
Resources
- http://www.thesitsgirls.com/how-to-blog-for-beginners/
- http://moz.com/beginners-guide-to-social-media/blogging
- http://blog.hubspot.com/blog/tabid/6307/bid/30311/10-Amazing-Blogs-About-Bl...
- Search "how to blog" on Pinterest - tons of templates/how to's/best practic
