Our first tool is our beehive hub, a WordPress site served by our university:
http://english.blog.wku.eduThis is identity central and it is served on a daily basis with news, information, and connections by our interns. What is most important about the connections is that they are evolving and being tested with tools like Google Analytics to see who is using what and when and how long.
It is a powerful place to practice craft, to exercise one's voice, and to become deliberate about what it means to be 'English-y'.