BLUE BELL

What caused the recall?

• a deadly virus called listeria is suspected to be in the ice cream.

What are stores doing to help this?

• Stores are recalling all ice cream items in stores and trashing them.

What is the company doing to fix this?

• The company's CEO and President Paul Krause says that Blue Bell is enhancing cleaning and sanitation processes by 800%

HOW IS THIS GOING TO COST BLUE BELL?

• According to Dallas News it is going to cost the company millions but Blue Bell is expected to bounce back from this.
• It is the first recall of product in 108 years.

Citation

• "Blue Bell Recalls Ice Cream over Listeria Concerns - CNN.com." CNN. Cable News Network, n.d. Web. 21 Apr. 2015.
• ROBINSON-JACOBS, KAREN. "Blue Bell Expected to Bounce Back from Recall Crisis, but It Will Cost Them." Dallas News. N.p., n.d. Web. 21 Apr. 2015.