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Blue Frequency

Published on Nov 18, 2015

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PRESENTATION OUTLINE

BLUE FREQUENCY

DANCE MUSIC EVENTS
Photo by blukat909

BLUE FREQUENCY IS

  • An event company with a combined 40 yrs experience in the industry
  • Ecstatic Dance events on the west coast
  • Cosmic Cirque tour in multiple regions
  • A dance music industry network that has 100s of partners

__________________

  • An existing open source brand of DJ dance wellness events
  • Ecstatic Dance is most popular in the SF Bay Area
  • BFs plan is to create 5-15 new ecstatic dance weeklies and monthlys in SF Bay Area
  • Ecstatic Dance is a DJ/Freeform dance experience in a healthy environment
  • Ecstatic Dance has been around for 15 years and BF plans to expand it nationwide

COSMIC CIRQUE

  • Cosmic Cirque takes the best dancers, performers and DJs from Ecstatic Dance on tour
  • The tour showcases and gives careers to performers
  • The tour uses its existing networking to present its showcase
  • The tour uses existing partnerships in cities and saves money by economies of scale
  • Has the ability to grow in size, number and location because it's not solely DJ driven

Vision and Mission

To bring structure and financial sustainability to the dance music industry by gauging risk and creating new brands of events.

DANCE MUSIC INDUSTRY

  • The valuation of EDM worldwide is $20B
  • The industry has risen by 20% per year for the past 3 yrs
  • A rise in acceptance of EDM has changed in the last 5 yrs
  • Largest event companies in the US are buying top EDM companies
  • EDM pioneer Daft Punk won 5 Grammys this year to gain more acceptance

PAST EVENT RESULTS

  • Tron themed event in 2011 profited $70K
  • Steve Aoki show in FL in 2012 profited $51K
  • Bassnectar tour in 2008 profited $10K
  • Yoga Rave in 2012 profited $9K
  • Bicycle Day in 2013 profited $35K
Photo by 401(K) 2013

STRATEGIC PARTNERS

  • Our model enables local promoters to partner with us on tours
  • Mammoth Live, AEG, Re-Evolution, New Earth MUZiQ, EC presents
Photo by Mukumbura

PLANS AND PROJECTIONS

  • Create 5 new Ecstatic Dance events in SF profiting $10-15K a month
  • Create 2 Cosmic Cirque tours in south and west profiting $100K in 2014
  • Develop an executive and operating team to run the events and company
  • Expand Ecstatic Dance events and series to LA and Austin in 2014 profiting $50K
  • Create an Ecstatic Dance retreat in 2014 profiting $25K on the event
Photo by amyvdh

USE OF FUNDS

  • Spend $7K on first phase of Ecstatic Dance
  • Spend $15K on partnership of Cosmic Cirque
  • Spend $8K on second phase of Ecstatic Dance
  • Spend $10K on Ecstatic Dance retreat
  • Spend $10K on company structuring, fundraising and legal

INVESTMENT STRATEGY

  • Up to 20% equity of company for up to $50K
  • Up to $50K in Loans with interest of 12-20% APR for 1-3 yrs
  • Customized repayment through our ticketing system at 10% per transaction
  • -----------------
  • We are raising $50K total for this phase of fundraising
Photo by bindermichi