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Body Copy

Published on Dec 07, 2015

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PRESENTATION OUTLINE

1.

Body Copy

By: Jasmine Whaley
Photo by Stuck in Customs
2.

What is body copy?

  • the words that come between the headline (and subhead) and the end of the ad
  • Headline is a hook. Body copy closes the deal
  • Nonfiction prose written to support an argument
Photo by Nesster
3.

Structure

  • The lead

Jasmine Whaley

https://www.facebook.com/jasmine.zwhaley