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Brand audit

Published on Nov 19, 2015

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PRESENTATION OUTLINE

1.

Brand audit

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2.

UNDERSTAND

Seek first to
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3.

Results

  • Dated, not progressive
  • Inconsistent message & delivery
  • Not exposed to all services
  • Competing brands internally
  • Not innovative
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4.

BRAND EXPERIENCE

Not Just a Logo
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5.

CONSIDER

6.

evolve

Successful Brands
7.

show

Logo Soup
8.

Rationale

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9.

goals

  • Improve on existing equity
  • Establish a progressive visual identity
  • Elevate message and brand experience
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10.

Timeline

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11.

tone of voice

  • Confident
  • Resilient
  • Respected
  • Values long term relationships
  • Admired
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12.

Brand Position

13.

Untitled Slide

Ron St.Pierre