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Brand audit
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Published on Nov 19, 2015
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PRESENTATION OUTLINE
1.
Brand audit
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SalFalko
2.
UNDERSTAND
Seek first to
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Kalexanderson
3.
Results
Dated, not progressive
Inconsistent message & delivery
Not exposed to all services
Competing brands internally
Not innovative
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sand_and_sky
4.
BRAND EXPERIENCE
Not Just a Logo
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zilver pics
5.
CONSIDER
6.
evolve
Successful Brands
7.
show
Logo Soup
8.
Rationale
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clspeace
9.
goals
Improve on existing equity
Establish a progressive visual identity
Elevate message and brand experience
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zen!
10.
Timeline
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juglar del zipa
11.
tone of voice
Confident
Resilient
Respected
Values long term relationships
Admired
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mkandlez
12.
Brand Position
13.
Untitled Slide
Ron St.Pierre
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