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Brand nose best

Published on Nov 18, 2015

Using scent to differentiate brands.

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PRESENTATION OUTLINE

1.

Brand nose best

SCENT AS A BRAND ASSET
Photo by moriza
2.

TO DIFFERENTIATE, BRANDS HAVE TO THINK TACTILELY

Photo by pawpaw67
3.

SCENT CAN BE A BRAND SUPERPOWER

Photo by Arek Olek
4.

SCENT CAN TRIGGER MEMORIES

Photo by MightyBoyBrian
5.

EVOKE POWERFUL EMOTIONS

Photo by Saint Huck
6.

GET THE JUICES FLOWING

Photo by Marco Cabazal
7.

...AND CREATE DESIRE

Photo by snailsareslimy
8.

THERE ARE FOUR PATHS TO SCENT BRANDING

Photo by Tim Green aka atoach
9.

SCENT AS BILLBOARD

SHOWCASES THE PRODUCT
Photo by kennymatic
10.

abercrombie & fitch

SCENTS STORE MERCHANDISE WITH FRAGRANCES IT SELLS
Photo by thinkretail
11.

WESTIN HOTELS

ITS PROPRIETARY GREEN TEA SCENT IS AVAILBLE FOR PURCHASE IN ITS GIFT SHOP
Photo by wili_hybrid
12.

SCENT FOR AMBIENCE

GROUNDS A PRODUCT IN A TIME OR PLACE 
Photo by Pavel P.
13.

BELLAGIO

SUBTLE SCENT-CUES TRANSPORT YOU TO ITALY
Photo by Camerons Personal Page
14.

DISNEYWORLD

CUSTOM SCENTS MAKE PARK EXPERIENCES MORE MEMORABLE AND MULTISENSORY 
Photo by katieharbath
15.

SCENT IN THEME

EVOKES A FEELING OR EXPERIENCE
Photo by chooyutshing
16.

HARLEY-DAVIDSON

PATCHOULI MUSK CAPTURES THE SENSE OF FREEDOM OF THE OPEN ROAD 
Photo by Moyan_Brenn (back soon, sorry for not commenting)
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hawaiian tropic

THE OFFICIAL SMELL OF SUMMER VACATION
Photo by Nico Quatro
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Scent to trigger

PROVOKES REACTION OR DRAWS UPON SCENT MEMORY
Photo by danmachold
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band-aid

BAND-AID'S UNIQUE SMELL IS MEANT TO REFLECT ITS EFFICACY
Photo by nathangibbs
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WOODWICK CANDLES

SCENT TRANSPORT TO BEACH, BONFIRE OR FARMERS MARKET
Photo by timbrauhn
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johnson's baby lotion

THE DEFINING SCENT OF BABY
Photo by Treasure Tia
22.

play-doh

ONE WHIFF AND YOU'RE TRANSPORTED BACK TO CHILDHOOD
Photo by dbrekke
23.

WHAT IS YOUR BRAND'S SCENT STRATEGY?

Photo by TriggerHappyDave
24.

 

angie stahl