Passion for Business Targets
Small business owner, self-employee in 53 industry including e-commerce website, art gallery, restaurant...
Other than consulting service, they provide Coaching program, E-books, audio programs, and self-paced online learning programs.


Small Business Advisory Group:
Help small business to register and establish;
They provide Accounting and Tax Service and create a Small Business Masterminds membership community.
(2-3 days Strategic Business Assessment and Plan for Improvement;
One of their three experienced consultant has 34 years consulting experience. )


Soundview Business Consulting:
Providing Consulting service for start-ups: real estate, restaurants, retail stores, e-commerce websites; clothing designers, etc.
They have experience in specific industry like food and beverage.


Half a Bubble Out Marketing:
Targeting Audience: Small Business looking for a traditional or internet marketing consultant and marketing strategy.
They focus on marketing strategies, providing broad marketing services from logo design to video making.


Legacy Associates:
Business assessment;
On-site or virtual consulting service;
Besides, they provide training of creating digital media.


Ran researched 3 North Carolina companies (Vitex, Tribridge & w5insight), which target consumer products and tech industry.

Social Media:
Other consulting firms would only have a LinkedIn, and not Facebook/Twitter, or the other way around. Linked in is great for professional networking, but Twitter/Facebook is used by millions of more people, which would help network with smaller local businesses.

Blog: Create website traffic.
A lot of the websites I’ve found to have a strong blog presence, which help interacts with the readers. LC Enterprises has one, however it is rather inactive.

Website Layout:
Websites tend to be in bright cool colors, such as blue and green, in order to provide a professional outlook for the customers.

Through research, a lot of consulting firms tend to have interactive flash/slides mainly in their homepages to make it look fancy and professional.

Small font is common in all of them, because it shows professionalism.


There are two types of tones of communication: Infomercial & Informational.
Infomercial – uses related language that heavily motivates the customer into trusting the firm.
Clients review and consulting service introduction.

Informational – Backs up claims with statistics and tends to be lengthier with bulks of facts included, and it is usually a tone used by banking and IT-specializing consulting firms.
Using FAQs and event news to attract readers.

Diverse services and programs – multiple choices prepared for clients with different needs


Passion for Business:
$1,050 - $2,250 each program, including 6 or 8 phone sessions (45 minutes each) over a 60 day period, plus four hours of email support and document review.

Small Business Advisor Group:
Business Assessment with Plan: $1,995 plus travel related expenses limited to airfare, hotel, rental car, fuel, and $52.00 per diem.

Legacy Associates:
Business Assessment $2,895 (or $1,062 each three payment);
Business Plan review $750 - $1,500;
Business plan produce $7,500 - $15,000;

Soundview Business Consulting:
Business Plan $1,000+

Broad Industry from Airlines, consumer product, financial services to technology and Media.

Manufacturer
Energy
Transportation
Service
Communication
Finance

Social Media: Facebook, Twitter, Linkedin, Google +, RSS feed

Target Audience:
North Carolina self-employment demographics, 2012 shows Female accounts for 8.8%, higher than 7.7% in U.S.

Minority accounts for 7% while 7.5% in U.S.

Industry:
Accommodation & Food service, Retail Trade industry (top industry in North Carolina by number of firms and employment, according to small business profile from SBA) and Real Estate industry.

We can target clients who need network and upstream. Start-ups come up with ideas, they want people help them executive this activity. Most consulting company is helping them with business plan, marketing plan or even marketing management. Solo-entrepreneur also need resources and network.

Buzz Marketing - Increase credibility by posting clients review and reference.

Customer Experience:
Enthusiasm
Professionalism
Politeness
Positiveness
Honesty