Manage your event with BT4.it

the rule..... _

• The golden rule of e-commerce is: once you have drawn your customer's attention, lets try sell him all we can!

too blunt? _

• Yes ! but the point is that drawing customer's attention requires skills and effort; when we manage to do so we need to obtain the largest benefit possible. So, if our benefit is also a better service for our customers, we can say that we have done are job properly.

Create a "bundle" sale -

• A"bundle" sale allows to combine an admission ticket together with selling an extra product or service. By doing this your offer will be more interesting and appealing
• BT4.it allows you make your offer richer by combining to your ticket anything you like.

Practically, it means: -

• I am organizing a course, a seminar, a trade show, a congress: Beyond participation fee I would like to offer my customers a coupon for lunch and/or dinner, a goody bag with gadgets and information material, a working kit with books and brochures.

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• I am selling tickets for a concert and I have license to sell merchandising so I have scarfs, T-shirts, pins, caps, mugs, etc that (hopefully) will find customers appreciation.

moreover.... -

• I own a cinema: I want to offer ticket + pop corn and soda ;
• I want to offer a combo deal ticket + sushi because I have a partnership agreement with the Japanese restaurant next door.

and ..... _

• I own a sports center: together with booking the tennis court, I want to offer a set of tennis balls or an isotonic drink.
• I am a school principal and I am organizing the yearly school camp. Together with the participation fee I want to offer the school kit uniform for the camp ( T-shirt and cap) at a convenient price.

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• These mentioned possibilities are only some of the examples where a ticketing system combined with e-commerce allows us to optimize a sale by proposing several items with one transaction.

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• It is common knowledge that if a sale of several products is divided in so many distinct transactions the second or third sale will much likely be canceled: to better explain: once the customer has bought his ticket it is highly unlikely that he will buy a second item for the same event.

Instead, ... _

• if we propose the second item prior to the check out procedure we can count on the impulse buying effect and increase dramatically the possibility of selling twice instead of selling once only

its a technicality that works !

• On top of this, and besides improving sales, this procedure allows us a rationalize stock. Knowing in advance how many customers will want sushi or pop corn for the 9 pm show, t-shirts size large or medium at the concert, becomes highly beneficial for an efficient stock control, therefore, cost effectiveness.

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• BT4.IT is designed to extensively fulfill to all these requirements and also allows to manage invoices and fiscal receipts separately for the same transaction – eventually with the third party letter head .

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