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Buger King

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PRESENTATION OUTLINE

1.

BURGER KING

ISSUES THEY HAVE TO ADDRESS
Photo by @notnixon
2.

BACKGROUND

Photo by Martin Berglund
3.

PREMIUM BURGERS

Photo by Thomas Hawk
4.

QUITE PRICEY

ON AVERAGE 90 - 200 PER MEAL
Photo by EJP Photo
5.

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6.

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7.

PECULIAR BK EXPERIENCE

Photo by DeeAshley
8.

SHOE SHINE

IMAGINE TAKING YOUR BURGER WITH A
Photo by Marek Stępniowski
9.

WEAK BK EXPERIENCE

FAILURE TO ESTABLISH MEMORABLE CONTACT POINTS
Photo by lucyb_22
10.

BUILD BRAND LOYALTY

FIX THESE PECULIARITIES
Photo by 5telios
11.

BUILD BRAND LOYALTY

LEVERAGE ON STRONG BURGER EXPERIENCE
Photo by geinography
12.

BUILD BRAND LOYALTY

BY HARNESSING THE STRENGTH OF BK'S BURGER EXPERIENCE
Photo by Emerson Utracik (EP)

Ben Reyes