Building A Successful Social Media Strategy
Published on Nov 21, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
SOCIAL MEDIA
SHOULD NOT BE
AN AFTERTHOUGHT
Photo by kevin dooley
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KNOW YOUR MEDIUM
NOT ALL SOCIAL NETWORKS ARE CREATED EQUALLY
Marshall McLuhan "Medium is the message"
You communicate differently within each medium
Have a same message, but must communicate it differently
remain brand consistency among all 3 channels
You communicate differently within each medium
Have a same message, but must communicate it differently
remain brand consistency among all 3 channels
Photo by Jitter Buffer
KNOW YOUR AUDIENCE
NOT EVERYONE IS ON EVERY CHANNEL
Facebook- older, long form,
Twitter-quick, fast, skimming
Instagram- pretty young, more creative
Twitter-quick, fast, skimming
Instagram- pretty young, more creative
Photo by William Brawley
- Insights tell you everything
- Not all your content will be seen in feeds
- Push towards paid promotion
- Always use images
- Schedule
Photo by Pink Sherbet Photography
- Create a conversation
- Always add a link
- Photos are a plus
- It's okay to abbreviate
- Only the most important info makes the cut
It's okay to keep it casual
Photo by Amir Kuckovic
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- You don't have to use your camera phone
- Get creative
- Tag
- Evoke a feeling
- Use external apps
Vsco cam
After light
Faded
Can use actual phones
After light
Faded
Can use actual phones
Photo by DELLipo™
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Spreadsheet in drive
Social media snapshot
Social media snapshot
