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Slide Notes

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Building energy & commitment on social media

Published on Aug 22, 2017

A presentation by Lisa Bunker and Jocelynne Simone, created for the Green Valley Sahuarita Volunteer Clearinghouse, and presented on September 15, 2017.

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PRESENTATION OUTLINE

1.

Building energy & commitment

on social media 
http://www.volunteerhub.com/blog/communicating-with-volunteers/
http://gettingattention.org/articles/1429/volunteer-communications/13-steps...
https://www.mobilecause.com/volunteer-connection/
http://nonprofitinformation.com/improve-volunteer-recruitment/
http://www.volunteerhub.com/blog/communication-increases-volunteer-retentio...
https://processpa.com/ExecutiveMatters/7-ways-to-keep-your-volunteers-happy...
http://www.volunteerhub.com/blog/engage-retain-volunteers/
http://blogs.volunteermatch.org/engagingvolunteers/2016/10/24/4-unusual-way...

https://www.wholewhale.com/tips/volunteer-management-tools/
https://www.signupgenius.com/
Photo by CIMMYT
2.

Your tour guides,

Lisa and Jocelynne 
Photo by Juliana Coutinho
3.

Volunteer recruitment ideas

Photo by Sergiu Bacioiu
4.

Volunteer recruitment basics

  • communicate importance
  • value their time
  • gratitude
  • make it fun and/or meaningful
  • Newsflash: it's the same on social media
Photo by Sergiu Bacioiu
5.

Facebook is like a free puppy

Photo by NIDHIN MUNDACKAL
6.

It's a lot of work

Photo by BuzzFarmers
7.

Reality?

7% will see your Facebook post 
Photo by madmarv00
8.

What they do best: People

  • Person-to-person recruitment still most powerful
  • Persuade friends
  • Document what is fun and share it
  • Sense of accomplishment, giving back
  • Find your Coordinator of Joy
Photo by danielthornton
9.

What motivates young people

  • Make it about accomplishment, giving back
  • Keep it quick & meaningful
  • How is it an experience they can share with friends?
  • Don't micro-manage
  • Find your Coordinator of Joy
Photo by 14zawa
10.

Untitled Slide

https://www.dreamgrow.com/11-reasons-why-newsletter-beats-social-media/
11.

Ask. Ask members what they use.

  • Few statistics on retirees or volunteers
  • Ask what they open 1st thing in the morning
  • Ask what they check most often during the day
  • Ask where they like to hear of opportunities
  • Ask, then ask again in 2 years
http://www.pewinternet.org/2017/05/17/technology-use-among-seniors/
http://www.pewinternet.org/fact-sheet/social-media/
https://money.usnews.com/money/retirement/aging/articles/2017-07-24/5-techn...
Photo by Veronique Debord
12.

What they do best: Email

  • Higher "open rate" for all ages
  • You own the email addresses
  • Easier for members to find they you forget something
  • Perception: more official
  • Services like Mail Chimp make it great-looking
http://www.toptenreviews.com/business/marketing/best-email-marketing-servic...
http://www.reviews.com/email-marketing-services/nonprofits/
https://www.causevox.com/blog/6-nonprofit-email-marketing-stats/
Photo by Scott Webb
13.

What they do best: Facebook

  • Sharing with friends
  • Storytelling
  • Events!
  • Real time news updates
  • Community-building
  • Ads are cheap and VERY powerful
Photo by 55Laney69
14.

What's hot right now? Livecasting

15.

Why people share online

  • They share to improve lives
  • They share to define themselves
  • They share to grow and nourish relationships
  • They share for positive feedback
  • They share to promote causes
https://blog.hootsuite.com/social-media-psychology-marketers/
Photo by 55Laney69
16.

Facebook tools

  • Facebook groups
  • Events calendar
  • Photo galleries
  • Easy slide shows
  • Ads are cost effective and powerful
  • Sharing their good works with friends
  • Message: LOOK what you missed out on! You should have been there!
Photo by Olivier Carrère
17.

Facebook as motivation

  • Photograph the fun stuff and share it
  • Focus on stories of real impact, good works, what you accomplish together
  • Share stories of companionship
  • Keep the "asks" simple and bake some fun in when planning events
  • If this is hard, you probably have bigger problems
Photo by consumerfriendly
18.

Untitled Slide

Lisa Bunker

Haiku Deck Pro User
http://www.library.pima.gov