This presentation gives new agents an overview of open house: benefits of doing them, process for choosing and preparing for them, working the open house, and follow-up strategies.

Promote the availability of the property
Promote yourself
Meet potential clients

Do your research! Considerations:
First time buyer property (popular price range)
Easy to access
Curb appeal
New to the market

Research the market area (tour competing listings)
10-10-20
Prepare materials (fliers, registration, etc.)
Pack your open house box

10-10-20 promotion
Past open house visitors
Promote to SOI

Check local regulations regarding sign placement (location and timing), place signs accordingly.
Use plenty of directional signs.
Arrive early to set up.
Park on the street.

Take a buddy to open house.
Be aware of your surroundings.
Stay on the main level.
Have an escape route, if needed.
Carry your phone (women--leave your purse in the trunk.
If you take down license plate numbers, do so for all cars, not just the ones you think are suspicious.

Set up information.
Open window treatments, turn on lights.
Tidy up, if necessary.

Greet people, shake hands.
Lead them to the registration and ask them to sign in.
Invite them to look around.
Let them know where you'll be if they have questions.
Ask qualifying questions:
How long have you been looking?
When do you want/need to move?
If you found a house today, what would you do?

What are the benefits of working with a Realtor?
What can you do for them that they can't do on their own?

What you can offer:
Information about all properties on the market through Curbside.
Custom search results updated as frequently as they choose.
Access to market research tools through you.

Whom do you represent if you're holding a house open for another HER agent (not your team leader)?
Whom do you represent if you're holding your listing open?
Whom do you represent if it's not your listing and another HER agent's buyer client visits the open house?
What is HER's role I these scenarios?

Possible follow-up tools:
Hand-written note
E-mail
Phone call
Action Plan
Search
Visit
Any other tool! Follow-up is very important! (Think customer service.)