Comunicaciones (Memento, 2013): construir relacion con clientes y otros socios.
Posicionar la marca
Atraer aliados y clientes
Generar confianza afuera y adentro
Marketing: como nos compra
Influenciar el comportamiento del consumidor
Produccion: como producimos
Desarrollar el mejor producto o servicio
Ventas: como vendemos
Llevar la promesa de valor al cliente.
Finanzas: como generar ingresos
Asegurar solvencia para mantenerse en el negocio

Analysis
Swot analysis
Target
Who is interested, who should be interested, who should be informed, who do you need.
Core target group, internal target group, opinion leaders.
Message
Essential company characteristics.
Company's goals.
Target dependant.
Tools
Public Relations
Publishing
Digital media
Advertising

Modified from Jantsch, J 2013 Duct Tape Marketing

Strategy
Define your ideal client
Differentiate your business
Scope
Know, like, trust, try, buy, repeat, refer
Touch points, processes and offerings for each
Content
Build trust and educate
Trust: Blog, social media, reviews, testimonials
Education: company's white paper, seminar, FAQ, success stories
Create a marketing plan to create, update and curate.
Digital
Online to offline
Social media
Reference
To be found
Advertising, reference and PR
Selling
Discover buyers
Present yourself convincingly
Nurture your prospects
Offer something more to your buyers
Ask for feedback
Do all these one step at a tim, monthly themes. Project oriented , weekly review. Daily touch down

Income
Sales
Other income
Expenses
Infrastructure
Human resources
Operation expenses
PyG: related to the activities of the company
General balance: investments and funding
Cash flow: effect of activities affecting cash