Canada Goose Takes Switzerland

Canada Goose

• Founded by Sam Tick in 1957 under the name "Metro Sportswear"
• Distributed to over 40 countries across the globe
• Luxury, stylish, quality gear
• Outfitted and sponsored athletes worldwide
• "Ask Anyone Who Knows"

Why switzerland?

• Successful economy based on investment and international banking
• Already involved in trade agreement with Canada
• Economy on the rise
• Break ground for clothing/fashion trade
• Next to no government laws that would limit start-up and expansion

Switzerland Continued

• One of the highest GDP in the world ($646.2 Billion CAD)
• Cold Climate (Similar to Canada)
• Popular ski/winter sports destination for tourists
• Young demographic appeals to stylish trends (Touch-screen gloves)
• Market towards tourists/Spread consumer awareness

The franchise

• Franchise ownership would appeal to the investment interests of Switzerland
• Benefits include no financial burden of building new unit,

Goose people

• Recent project from Canada Goose
• Puts a spotlight on influential athletes
• Means for establilshing reputation in Switzerland
• Could generate a potential partnership with ski resorts

year one promotional plan:

• Media ads, profiling a Swiss Goose Person
• Media coverage of store opening, with celebrity/athlete ambassador
• First Week: buy one get one 50% off all jackets
• Once a month: Free gloves with purchase of adult sized jacket
• Sponsorship of local University winter sport teams

thank you