Car Campaigns

Model T

Distinction is King

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Pfaff auto direct marketing campaign for Porsche (2013)

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• Pfaff drove a Porsche to an affluent area of Toronto
• Took pictures of it outside residents homes
• Instantly creating a personalised piece of direct  marketing
• Tagline "It's closer than you think"

The result?

32% responded to a website where they could book a test drive

Direct marketing works.

Smart direct marketing campaign (2013)

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• Smart wanted to highlight the size of the car
• Placed cardboard miniatures in residents postboxes 
• Tagline "It can even park in your mailbox" 

Audi: power from a less obvious place (2013)

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• The print ad depicts Clarke Kent dressed in plain clothes 
• With the tagline "power from a less obvious place 
• The TV ad shows renowned boxing referee Tony  Weeks 
• He controls the fight authoritatively and walks down the tunnel alone 
• The tagline flashes up at the end. Powerfully.   

Honda: Hands TV advert (2013)

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• This campaign is downright creative
• Used an engineers hands to showcase Honda's best known inventions
• Boats, Planes, Asimo robot, Cars, Motorcycles and even a lawnmower
• Fun, engaging and fits squarely with Honda's ethos of innovation
• http://www.youtube.com/watch?feature=player_embedded&v=5qpxixQjfWg

Ram: God made a farmer (2013) superbowl AD

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• Photography led- simplicity sets it apart
• Features an edited version of Paul Harvey's 1978 speech 
• He refers to the 8th day of creation "So God made a farmer"
• Dodge agreed to donate $100,000 to the FFA for every 1 million views
• http://www.youtube.com/watch?v=AMpZ0TGjbWE

The most beautful ads are simple.

VW (2007)

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Dodge Durango: Ron Burgundy (2013)

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• Huge number of these commercials
• Each singling out a product feature in an engaging way
• Collectively the clips were viewed 21 million times
• Purchase intent amongst customers rose to 54%

Ford: Fusion Remix (2013)

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• The ad used comedian Reggie Watts 
• He remixed fans tweets of appreciation for the car 
• Great integration of social media channels 

Chevvy Gametime app (2013)

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• A time specific app released before the Super Bowl aired in 2013
• Sole purpose of distracting people from others adverts during the game
• Presented an opportunity to win various prizes in a trivia game
• 130,000 simultaneous uses