CARIBOU COFFEE

THE DARK HOT CHOCOLATE

• A hot chocolate with almond milk, dark chocolate, and a splash of espresso for energy
• The almond milk has less dairy, which makes it appealing to lactose-intolerant people

ADVERTISEMENT

• This product would be more appealing because it is healthier, more suitable for lactose-intolerant people, and offers a new flavor in one.

SOME NUMBERS

• Compared to 2% milk, almond milk has only 30 calories per cup to 2%'s 50 per 100 g, and 3.68 less carbohydrates than 2%'s 4.68.
• The espresso also has 0 calories or saturated fat. It has 15 g of sodium, 2 g of protein, and a whopping 270 g of caffeine per 16 oz of espresso

MARKETING

• I will market it on YouTube, Instagram, and Facebook because they are popular apps used by teenagers and young adults
• I would mention that it is healthier, is a new flavor, and lactose intolerant people can buy it without worrying as much.

HOW DOES IT HELP YOU?

• It is not featured on many menus, so many people do not think to ask for it
• It is something new, and many times people choose something new over the old
• You can hand out free samples to help start what I think will be the new coffee craze!