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CHAIN OF PRODUCTION

Published on Nov 21, 2015

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PRESENTATION OUTLINE

CHAIN OF PRODUCTION

COFFEE

Primary Stage ( Growing & Harvesting )
Coffee comes from the coffee tree. Within the coffee tree, there are coffee berries called cherries that ripen, then are harvested and extracted by hand.

Photo by Scot Nelson

Secondary Stage ( Transport of Raw Materials, Manufacturing )
There are 2 coffee beans in each cherry, they are removed then the beans are dried and husked through the pulping machine and fermentation before it is left to dry in the sun. The beans are later put into sacks and brought to a coffee centre to check its quality.

Photo by Jennie Faber

Some are rejected, the rest are packed for export by ship. When they reach their destination, beans must be roasted. Some are crushed & processed to give instant coffee.

Photo by tonx

Tertiary Stage ( Retailers eg: Shops and Cafés)
The final stage in the production chain is selling ( retailing ) to final consumers and advertising for example: Nestlé