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Slide Notes

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Chapter 11. Consumer Decisions

Published on Nov 19, 2015

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PRESENTATION OUTLINE

SHOPPING DECISION

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INFORMED CONSUMERS

GET THE MOST FOR YOUR MONEY

DECIDING WHERE TO SHOP

DECIDE WHERE TO SHOP FOR THE ITEMS YOU WANT

RETAIL SHOPPING

SELLS GOODS AND SERVICES DIRECTLY TO THE CONSUMER

CHOICES

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FACTORS DECIDING WHERE TO SHOP

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DEPARTMENT STORE

LARGE RETAIL FIRMS THAT OFFER A WIDE VARIETY OF GOODS AND SERVICES UNDER ONE ROOF
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DISCOUNT STORES

SELL A WIDE ASSORTMENT OF GOODS AT LOWER PRICES
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SPECIALTY STORE

SPECIALIZE IN SELLING ONE LINE OF GOODS
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OFF-PRICE RETAIL STORES

BUY DESIGNER LABEL PRODUCTS OR BRAND NAME AT LOW PRICES FROM MANFACTURERS

FACTORY OUTLET

ONE TYPE OF OFF-PRICE RETAIL STORE
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CATALOG SHOPPING

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IN-HOME SHOPPING

TELEVISION; INTERNET RETAILING
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ADVANTAGES

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DRAW BACKS TO AT HOME SHOPPING

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OTHER SHOPPING OPTIONS

THRIFT STORES, YARD SALES, FLEA MARKETS

DECIDING WHEN TO BUY

PLAN PURCHASES AHEAD OF TIME AND WATCH FOR SALES

SHOPPING AT SALES

DECIDING WHAT TO BUY

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WARRANTIES

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TWO TYPES

11-3

THE ROLE OF ADVERTISING

MAIN PURPOSE

IS TO SELL
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ADVERTISING

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ADVERTISEMENT

A PAID PUBLIC MESSAGES COMMUNICATED THROUGH VARIOUS MEDIA
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ADVERTISING AFFECTS CONSUMER SPENDING

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TYPES OF ADVERTISING

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EVALUATING ADVERTISEMENTS

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ADVERTISING

Photo by Timothy Greig

11-4

USING CONSUMER CREDIT
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WHAT IS CREDIT?

AN ARRANGEMENT THAT ALLOWS CONSUMERS TO BUY GOODS AND SERVICES NOW AND PAY FOT THEM LATER
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CREDITORS

PEOPLE WHO GIVE AND TO WHOM DEBTS ARE OWED
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COLLATERAL

SOMETHING OF VALUE THAT YOU OWN AND THAT YOU PLEDGE TO A CREDITOR AS SECURITY FOR A LOAN

TYPES OF CREDIT

SALES CREDIT

CREDIT RATING

THE CREDITOR'S EVALUATION OF YOUR ABILITY TO REPAY DEBTS

THREE C'S OF CREDIT

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TERMS

Photo by Alan Stanton

USE CREDIT WISELY