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Chinese Restaurant

Published on Nov 21, 2015

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PRESENTATION OUTLINE

1.

BUYER PERSONA

MIB2 F&B2A
2.

EMPEROR RESTAURANT

CHINESE RESTAURANT IN MONTREUX
3.

INSIGHT

For buyer persona of Emperor Restaurant
4.

INSIGHT

  • Priority initiatives
  • Success factors
  • Perceived barriers
  • Buyer's journey
  • Decision criteria
Photo by FirasMT
5.

PRIORITY INITIATIVES

  • Tasty Asian food
  • Lots of variety
  • Not that many choices in Leysin compared to Montreux
6.

SUCCESS FACTORS

  • Similar Chinese tasting food and beverages
  • Convienient location
7.

PERCEIVED BARRIERS

  • Service and communication
  • Decoration
  • Food portions
8.

BUYER'S JOURNEY

  • Friends
  • Word of mouth
  • Curiousity
  • Advertisements
Photo by Arnoooo
9.

DECISION CRITERIA

  • First impressions
  • Expectations are met
Photo by Jim Nix / Nomadic Pursuits
10.

REFERENCE:
Buyer Persona Institute
Marketing Personified
www.buyerpersona.com/what-is-a-buyer-persona

11.

Untitled Slide

Photo by vernhart

Pascal Chen