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CHIPS AHOY

• manufactured by Kraft General Foods
• introduced to the market in 1963
• average of $355 million in sales per year.
• big selling point was number of chocolate chips in each cookie
• second-best-selling cookie in the United States after Oreo

EARLY YEARS

• first factory-made chocolate chip cookie that tastes homemade
• Early campaigns promised You can not take a bite without hitting a chocolate chip".
• Sales in 2004 reached $124.6 million.

CHANGES

• single serve packs
• new flavors like chewy chocolate chip
• new flavors like chunky white chocolate
• reduced fat version of Chips Ahoy!

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TODAY

• a new version of Chips Ahoy! cookies using Reeses Pieces

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CHIPS AHOY CAKE

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• combinations of Chewy Chips Ahoy and cake mixture
• Chocolate chips would be half an inch
• circular shape without any icing
• Weighting 1 pound
• 3.5 inches tall and 5.5 inches wide

Notes
Chip Ahoy Cake is a great product especially for our fans and those who enjoy the chocolate chip cookie taste. Instead of having our product as snacks at snack time or dessert for your kids. Why not set it up a notch and purchase the Chip Ahoy Cake pleasing your family with the wonderful feeling of a cake with a surprising taste of chocolate chips ahoy. Creativity would even be more engaging adding icing or sprinkles as toppings. And for those do it your self-ers the cake mix is also available.

Also our future product would be Chip Ahoy Muffin which will come 5 in a pack.