CICI'S PIZZA MONTGOMERY STORE FRONT

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CONTACT INFO

• 105 Elimsport Rd, Montgomery PA. 17752
• Phone: (972)-745-4200
• Corp. address, 1080 W. Bethel Rd. Coppell Tx. 75019
• Fax: (972)-745-4203

EXECUTIVE SUMMARY

• Resturant, pizza shop
• Equal partnership, Holly, Jess, Beth, Nick, Ben, Rachel
• $125,000
• Due to our address, we will have through traffic off the highway
• There's nothing like this around our area.

BUSINESS DESCRIPTION

• The industry is constantly rising, pizza is in high demand
• The industry as a whole is projected to rise 3% in the next years
• Mission Statement:
• A family oriented restaurant serving guests fresh
• pizza, pasta, salad and dessert all for under $5

BUSINESS DESCRIPTION CONT.

• Single store, and LLC
• Cici's Pizza
• 105 Elimsport Rd, Montgomery PA 17752
• Buying King's Garage

BUSINESS DESCRIPTION CONT.

• Pizza, pasta, salad buffet
• Needed due to the lack of variety in pizza
• Unique because there are few competitors in this area

BUSINESS DESCRIPTION CONT.

• Pricing strategy,
• Five dollar, low priced quality buffet offering a variety
• Company's position,
• Up and coming pizza buffet
• Created a new genre of resturants.

MARKET ANALYSIS

• Families pursuing a quick, sit down, low priced meal
• Lycoming county, through traffic off of 15
• They need a restaurant to solve their problem
• Low cost high quality

MARKET ANALYSIS

• Currently buying,
• Pizza Hut, domino's, Thad's, OIP
• Nothing is a buffet

MARKET ANAYLSIS

• 116,754 people in Lycoming County
• Income: $22,808 per capita
• This shows the need for low price
• Poverty level: 14.2%

MARKET ANALYSIS

• Papa Johns
• Strenghts, good brand name
• Brand loyalty, strong training program
• Efficient restaurant layout
• Weakness, limited menu items

MARKET ANALYSIS

• Dominos, strong management
• Pricing strategies, unique products
• Weakness, staff turnover

MARKET ANALYSIS

• Labor availability has greatly increased
• Sales, $911,368

SALES MARKETING

• Advertising and good marketing
• Sales stategy, low priced quality pizza
• Fast and easy but still sit down resturant

SALES MARKETING

• Channel of distribution, we order goods from corporate warehouse
• Then sell from store front
• Advertising, tv, print, radio, billboards, email, direct mail
• Social media
• We chose, TVs and billboards as media

PROMO STRATEGY

• Year round promo price
• $5 for full buffet

MANAGEMENT

• Hire out
• Overall operations of the resturant
• 6 way ownership

FINANCIALS

• Another pizza shop could open
• Provide us with more competition
• Inflation
• Marketing could go wrong

CAPITAL REQUIREMENTS

• Minimum of $250,000 liquid capital
• Net worth of $750,000
• Credit score of 720+

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